Afffair is an Azerbaijani brand with a global vision and touch, born from the “Contemporary Classic” inspiration of talented designer - Azerbaijani Rufat Ismayil - former top model and garment producer. The brand is based in Istanbul, a cosmopolitan city that conveys a melting pot of inspirations on the crossroads between East and West.

Afffair masters the art of assembling all of these creative impulses and translating them in the definition of a unique DNA that evolves into a modern, distinctive, and fresh “dandyesque” style.

Afffair is inspired by a man with a great sense of sophistication. He is a modern Dandy and a charismatic figure who naturally attracts attention by his strong character and enigmatic personality. He likes to reflect his style in every aspect of his life, from the sporty to the sartorial looks.

Afffair comes from a garment production heritage. This valuable experience and vertical capabilities allow the brand to control the value chain from the creative process, design and production development of new and innovative materials, allowing them to create a “state of the art” garment that will become an instant object of desire.


Rufat Ismayil

Rufat Ismayil (b. 1981 in Baku Azerbaijan) is the Creative Director and Founder of AFFFAIR. He is involved in the Collection Design and leads the innovative and creative lab of the garment production line.

As a teenager he started modeling for fashion houses, which brought him the title of Best Model of Azerbaijan in the year 2000. He continued working as a model for major names such as Paco Rabanne and Valentine Yudashkin. Soon his passion for fashion shifted from modeling to creating his own brand.

He decided to move to Istanbul to pursue the launch of his own label. That has been the beginning of AFFFAIR as it is now. Rufat is involved in all the areas of establishing a collection. From design and creative direction, to being in charge of the textiles and garment production factory.